Nike s Marketing Practises With Puma - 1092 Words

This essay begins by discussing the competition between Nike and one of its rivals. This essay will focus on Puma as they are Nike’s rival. Moreover, it will analyse and discuss Nike’s marketing practises with Puma; these two companies will be compared and will be supported by examples and references that will be shown throughout the essay. To begin with, Nike is the world’s largest sports brand while Puma is currently the third largest sports company after Adidas in the sports industry. (Heydt, 2013). Nike’s brand value is continuously increasing each year. (Interbrand, 2013). According to Interbrand (2013), Nike carries on with endorsing famous sports athletes including, Rafael Nadal and Lebron James. Nike’s shoe products are very well†¦show more content†¦(Chris, 2014). Puma and Nike have organised their marketing programs in a very good and successful way, through all parts of integrated marketing communications, these two brands have also strengthened their brand image through contracts with athletes and sponsorships as well as partnerships with groups and players of international repute in football, golf and other well-known sports and sponsoring mega global occasions. (Nazir et al., 2013). Understanding customers is the way to provide for them great service; it is important for every company to understand its customers, including Puma and Nike, to be able to give their customers good service. To give good customer care, businesses must deliver what they have promised. However, great customer care includes getting to know the customers well that organisations can anticipate their customers’ needs and surpass their desires and expectations. (Donut, 2014). Mahadevan (2014) stated that, â€Å"The better the business can manage the relationships it has with its customers, the more successful it will become† this shows that organisations today need to understand its customers in order to succeed. Nike and Puma are both focusing on their customers and are strongly committed to marketing. (Wood, 2013). These sports organisations share a thorough dedication to understanding and fulfilling the needs of their customers in clearly defined target